Brand: Clean, fresh, safe, nutritious, and healthy. The Zhongpin’s brands guide trends, tastes and innovation. Zhongpin defines its brand’s abundant meanings through cultural appeal and innovation.

Marketing: Zhongpin’s marketing and advertising initiatives focuses on delivering high quality products and services to our customers.

Market structure: The synthesis of international markets, domestic logistics distribution and regional terminal chains
Marketing strategy: To position Zhongpin as a premium brand in both domestic and international markets.

Technology Center: Zhongpin depends on its technology center to continually improve product quality, expand its infrastructure, and enhance its core competencies.
Zhongpin’s technology centre employs famous scientists, economists and technique experts from domestic and international well-known universities and institutions. The Company’s affiliated organizations include a food research institution, mid-experimental factory, central laboratory, technique department with core professional techniques, such as, the most advanced chilled meat processing technique in and out of China, flash-freezing food processing, frozen meat products processing, and continually updating traditional processes with advanced applicable and inoculation techniques.

Logistics: Zhongpin’s extensive information technology system and cold supply chain provides the basis for numerous market opportunities. Zhongpin’s logistics system is a modern network which supports the Company’s infrastructure. It monitors all aspects of the business including all processing and delivery information, the cold distribution system that connects processing, storage and transportation and information transaction. Zhongpin has a complete state-of-the-art vertically-integrated fresh meat and meat products supply chain from farming, slaughtering, cutting, processing and wholesaling to retailing. With its processing system, the Company has overcome many of the issues regarding hygiene, sanitation and distribution. Moreover, Zhongpin has developed logistic capabilities that will accelerate its growth strategy. It has developed a comprehensive plan that includes integration of marketing and manufacturing that allows the Company to expand operations across the PRC and internationally.

Information: Information technology provides targeted process flows, higher efficiency, stronger executive force and more accurate data. Zhongpin’s information system relies on IT which covers our financial information system, logistics information system, operation and marketing information system, human resources information system, office and conference information system, and decision information system.

Quality: Zhongpin’s people promise to meet consumers demand for high quality products. The quality control of Zhongpin’s products covers the entire processes from the farming all the way through to the dinning table. The R&D, production and distribution are all ISO 9001 certified and operated under the GMP, SSOP standard; all the factories have passed HACCP system authentication, gained export food hygienic registration, passed US FDA registration and North American AIB authentication.

Products: Fresh meat products, processed food and fruits and vegetables. Zhongpin's chilled meat is processed in two-stages, flash-frozen and cold technology. In 2001, the Company was granted the honor of famous brand product in Henan province. In 2007, Zhongpin was awarded "China Top Brand" by General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China (AQSIQ) on behalf of Chinese Central Government for the Company's low temperature prepared pork and fresh pork products.

Zhongpin's chilled and frozen meat products use advanced technology and modern processing equipment. The products are divided into chilled and frozen classification and are sorted as western and Chinese style if distributed by categories.

Zhongpin's flash-frozen fruits and vegetables are processed with environmental safe materials. We utilize modern processing equipment and fluid-state quick freezing processing technology which retains a high degree of nutritional value. Zhongpin's main products include white asparagus, green asparagus, green cauliflowers, strawberries, sweet corn, yellow peach and shepherd's purse.

Farms: Zhongpin’s breeding farms consist of breeding fields and condensed breeding zones, among which breeding field carries out the Five-into-One service to guarantee the supply of excellent quality materials. Zhongpin manages the farms in the mode of ‘company+farm’ which applies agricultural industrialized management pattern and a ‘win-win’ system making the farms the first workshop of the factory. Zhongpin combines industrialization and standardization to the farms which meet international standards.