Our vision determines our mission; our solutions are derived from our mission

Zhongpin emerged during the early stages of the PRC’s reformation of the agricultural industry and since then, has kept pace with the advancement of the market and the economy.Our management team’s cumulative experience and knowledge provides the foundation for the Company to embark on an expansion plan to become a nationally recognized, high quality brand for meats and food products. The dedicated people who work at Zhongpin embrace the Company’s values of healthy life, gratitude and repayment to society while building a successful and socially responsible company.

Zhongpin’s philosophy is based on spirituality and integrity in bringing good health to society. The people at Zhongpin continually strive to improve efficiencies and obtain their goals while building a harmonious environment. Our values embrace good relationships with the people who work on the farms and help us to provide high quality, safe, and nutritious products to our customers.Most importantly, our priority in providing safe and healthy products is representative of the gratitude we feel to the government and society who have given us the opportunity and support to build a national company.

The people of Zhongpin, the sentiment of China and the world view

During this period of rapid industrial development, Zhongpin is building strong relationships and integrating its resources as it expands domestically and internationally. Economic globalization and support from the largest and the most advanced capital platform in the world has provided the foundation for Zhongpin to become one of the leading brands in the international meat industry.

On behalf of the Company, I express my gratitude to the friends that come to support the continual development of Zhongpin.

Sincerely,

Mr. Xianfu Zhu
Chairman and CEO